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AB Testing Magento Extension

Why my conversion rate is low? And if I alter the product page? Would if I change the color of the “Buy” button will sell more?

Often we do these questions, but we did attempts and error to learn what changes could generate a significant increase in e-commerce conversions rates.

What is AB Testing?

As the name suggests, the A / B testing is the mechanism used to create two versions of a page (version A and version B), which can be a home, a listing (category), or a product page. With the choice of the page, we have to rely on some metric to outline the champion. In the case of e-commerce, the most common metric is the sale.

To determine the version champion, we publish both versions simultaneously displaying them randomly. After a certain period and a certain number of conversions, select the winning page version.

Price: $200,00

Service: $150,00

  • Google Content Experiment and Magento

    To implement AB testing, we use Google Content Experiment (ex-Google Website Optimizer), which recently has been subsumed by Google Analytics. Through this tool we created the experiment, indicate the A and B versions of the page to be tested and measured the efficiency, all through Google Analytics you already know.

    After installing the extension, you will notice a new field in the registration of the product through the Admin. This new field is called: “Google Analytics Script Experiment” and will appear ma new tab “Gotop – A / B Testing.” Just copy the script from his experiment Google Content Experiment, paste in this new field and ready! From then be displayed versions A and B, only the page that the script has been inserted.

    Before configure this extension, you must activate your experiment in Google Analytics: https://support.google.com/analytics/answer/1745216

    *Need help at this step? Call us.

    Warranty and support:

    We provide warranty against defects and technical support for questions for 90 days.

    AB testing Magento extension Live preview:


    Product page: http://gotop.com.br/lojamagento/loja-do-botafogo/camisa-botafogo-2012-puma.html

    Category Page: http://gotop.com.br/lojamagento/loja-do-botafogo/camisa-do-botafogo.html



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    Questions about AB testing Magento Extension:

    *(Campos obrigatórios)
    1. Extension version: 1.2.
      Compatible with Magento 1.3, 1.4,, 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9.
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