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SEO Service specification

The SEO Project aims to raise the general positioning of the website in organic search for keywords related to your products or services.

All stages of the project are based on KPIs (key performance indicators) defined together with the client, so we can direct the implementation in accordance with the best practices of SEO.

Project steps


  • Analysis of strengths and weaknesses of the current site, primarily related to content, information architecture, coding and performance of the pages;
  • Validation of the encoding (report possible errors, according to W3C standard);
  • Verification of performance (Page Speed ​​reports (Google) and Yslow (Yahoo));
  • Diagnosis of the site in organic search, checking of possible punishments;
  • Analysis of keywords on which the site appears with the best organic positioning, seeking possible starting points;


  • Definition of up to 3 initial objectives and KPIs’s (indicators). Examples:
    • Goal 1 (Main): Increase by 50% sales of product X.
    • Goal 2: Increase by 60% the budget requests for service Y.
    • Goal 3: Increase by 80% the time that visitors spend playing the game Z.
  • Defining the list of keywords and prioritization for the defined goals (with client).
  • Competition analysis.


  • Onpage SEO:
    • Installation and configuration of Magento Advanced SEO Extensions developed by GoTop.
    • Dynamic Titles (home, products, categories, pages, institutional).
    • Dynamic Meta descriptions.
    • Friendly URL’s.
    • Keywords density.
    • Automatic Sitemap Generation.
    • Robots.txt.
    • Structured Data (Rich snippets – microdata, microformats or RDFa).
  • Information architecture:
    • URL’s canonization.
    • 301 Redirections.
    • Navigation elements.
    • Duplicate Content.
    • 404 Pages.
  • Internal Link Building:
    • Harmonic distribution of link juice from the pages of the strong site (GoTop Extension – Internal Link Building).
  • Registration and basic configuration at Google Webmaster Tools and Google Analytics.
  • Offpage SEO:
    • Tactics to encourage the creation of external links for sites and blogs with authority.
    • Register your site in directories and aggregators.
    • Articles creation.
    • Blog’s creation to specific goals.
    • Buy strong domains for relevant keywords.
    • Establishment of linkable assets and prospecting links.


  • Detailed tracking of the traffic sources and keywords that bring more organic visits.
  • Monitoring losses positioning, tracking problems, and possible malware warnings.
  • Monitoring Page Rank, links to external sites and evolution of ranking for the keywords most relevant to the goals.
  • Submitting monthly reports containing all the monitoring;

Maintenance and Evolution:

  • Maintaining the results achieved for the first goals set;
  • Planning, analysis and execution of new goals;
  • Support questions during business hours;


  • The minimum time for SEO work is 6 months, cause it is the minimum time needed to see consistent results appearing.


  • SEO:
    • US$1.000,00/month (months: 1, 2 and 3).
    • US$1.200,00/month (months: 4, 5 and 6).

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